This is a commercial ad of Yves Saint Laurent. This commercial was released in August 2018 in France. Under the title of “Yves Saint Laurent: Y Eau de Parfum”.
New Y Eau de Parfum, a seductive interpretation on the iconic Yves Saint Laurent white t-shirt and black jacket.
An intense portrayal of the Y signature, sophisticated notes of bergamot, ginger and sage are sharpened by an apple accord. At its base, the boldness of vetiver embodies the passion of the Y man’s unique strength.
Never stop believing. Y, masculinity redefined.
It was done by BETC Luxe, Pantin advertising agency. And, the commercial by Production Company is Pulse Films and is directed by Colin Tilley.
In addition, the official Youtube channel of Cold War Kids provides the official music video of this song “So Tied Up”.
Yves Saint Laurent: Y Eau de Parfum Featuring Adam Levine
Client: Yves Saint Laurent
Released: August 2018
Advertising Agency: BETC Luxe, Pantin
Production Company: Pulse Films
Director: Colin Tilley
Director of Photography: Arnaud Potier
Actor: Adam Levine (American singer-songwriter)
Music: So Tied Up by Cold War Kids featuring Bishop Briggs