Volvo XC60: Embrace the Future

This is a commercial ad of Volvo XC60. This commercial was released in November 2017 in United States. Under the title of “Volvo XC60: Embrace the Future”.

At Volvo we believe there are two types of people in the world: Those who fear the future, and those who embrace it. The future is for the unafraid. Introducing the All-New Volvo XC60.

It was done by Grey, New York advertising agency. And, the commercial by Production Company is Biscuit Filmworks and is directed by Dan DiFelice.

Lyrics:
♬Harlem River, talk to me
Tell me what you think about…
All because of you♬

Embracing the future | Our idea of luxury
The all-new Volvo XC60 | Our idea of luxury
Volvo

The first song which was used in the commercial ad of Volvo XC60 is Original Music by Keith Reynaud (Heard City), and the second song is “Harlem River” by Kevin Morby. For those of you who like this song “Harlem River”, you can download it from Amazon or iTunes.

Volvo XC60: Embrace the Future
Client: Volvo
Geo: United States
Released: November 2017
Advertising Agency: Grey, New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Matthew O’Rourke
Art Director:Mike Lubrano & Neil MacLean
Copywriter: Chris Hanrahan
Speechwriter: Marissa Milisic
Astronaut: “Cady” Coleman
EVP, Account Director: Janique Helson
VP, Account Director: Dario Cosmelli
Production: Townhouse
Executive Creative Director: Matthew O’Rourke
Art Directors: Mike Lubrano, Neil MacLean
Copywriter: Chris Hanrahan
Production Company: Townhouse
Director: Dan DiFelice
Director of Photography: Jeff Cronenweth
Production Company (location): Biscuit Filmworks
Post Production: Uppercut
Music:
01. Original Music by Keith Reynaud @ Heard City
02. Harlem River by Kevin Morby

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