Volkswagen T-Roc: Born Confident

This is a commercial ad of Volkswagen T-Roc. This commercial was released in November 2017 in United Kingdom. Under the title of “Volkswagen T-Roc: Born Confident”.

Born confident. The new Volkswagen T-Roc is an authentic SUV that is bringing a very expressive design to the streets. This spot perfectly captures the attitude and confidence of this new Volkswagen crossover model which is equally well suited for the urban world as it is for great adventures.

It was done by adam&eveDDB, London & DDB Berlin advertising agency. And, the commercial by Production Company is Somesuch and is directed by Nick Gordon.

Lyrics:
♬I was born long ago
I am the chosen I’m the one
I have come to save the day
And I won’t leave until I’m done

Though I’m not paid I play this game
And I won’t stop until I’m done

But what I really want to know is
Are you gonna go my way ?
And I got to got to know♬

Born Confident
The new T-Roc.
We make the future real.
Volkswagen

The commercial song is “Are You Gonna Go My Way” by Lenny Kravitz. For those of you who like this song “Are You Gonna Go My Way”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Lenny Kravitz1 provides the official music video of this song “Are You Gonna Go My Way”.

Volkswagen T-Roc: Born Confident
Client: Volkswagen
Geo: United Kingdom
Released: November 2017
Advertising Agency: adam&eveDDB, London & DDB, Berlin
Copywriter: Patrick McClelland
Art Director: Feargal Ballance
Production Company: Somesuch
Director: Nick Gordon
Media Agency: PHD
Music: Are You Gonna Go My Way by Lenny Kravitz

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