Volkswagen: Humans

This is a commercial ad of Volkswagen. This commercial was released in July 2017 in France. Under the title of “Volkswagen: Humans”.

Human beings are incredible.They eat in space, find ingenious solutions to protect themselves, to be entertained, to warm themselves, until they learn to put on makeup in the bus.

Man has always adapted to his environment. What if it was cars? Discover the new Volkswagen Innovations film, a poetic look at our little habits.

It was done by DDB, Paris advertising agency. And, the commercial by Production Company is Big Productions and is directed by Martin Kalina.

Lyrics:
Humans always adapt to their environment.
Shouldn’t cars do the same?
Electric Drive
Plug-in Hybrid Technology
Multifuel Technology
Regenerative Braking System
Active Cylinder Technology ‘ACT’
Think Blue. Trainer
We make the future real.
Volkswagen

The commercial song is “Raven´s Song” by Aaron Embry. For those of you who like this song “Raven´s Song”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of KCRW provides the official music video of this song “Raven´s Song”.

Volkswagen: Humans
Client: Volkswagen
Geo: France
Advertising Agency: DDB, Paris
Production Company: Big Productions
Director: Martin Kalina
Director of photography: Julian Hohndorf
Music: Raven´s Song by Aaron Embry

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