This is a commercial ad of Virgin Media. This commercial was released in July 2016 in United Kingdom. Under the title of “Virgin Media: #BeTheFastest”.
People want fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology. Our new ad is about what it feels like to experience speed, at a physical and emotional level.
When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. Our ad re-creates that experience, over and over again and with increasing excitement. It describes the feeling of running at such speed from different and varied perspectives. ‘9.58 seconds’ informs the structure of the ad. It is a modular piece, made up of ten 9.58 second sequences.
It attempts to lift the lid on the real Bolt. It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of.
By the end of the ad, we’ve shown what it feels like to be the fastest, not just for Bolt, but how that can be achieved through our VIVID 200Mbps fibre optic broadband. Our customers experience some of the fastest broadband speeds, giving them a superior entertainment experience, whether it be with movies, music or gaming.
It was done by Bartle Bogle Hegarty, London advertising agency. And, the commercial by Production Company is Academy and is directed by Seb Edwards.
The commercial song is Original Music by Arch Birds. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
Virgin Media: #BeTheFastest Featuring Usain Bolt
Client: Virgin Media
Geo: United Kingdom
Released: July 2016
Advertising Agency: Bartle Bogle Hegarty, London
Production company: Academy
Director: Seb Edwards
Director of photography: Alwin Kuchler
Actor: Usain Bolt (Jamaican sprinter)
Voice Over: Michael Johnson
Music: Original Music by Arch Birds