VH1: I will survive

This is a commercial ad of VH1. This commercial was released in April 2014 in Argentina. Under the title of “VH1: I will survive”.

The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.

It was done by Del Campo Nazca Saatchi & Saatchi, Buenos Aires advertising agency. And, the commercial by Production Company is Landia & Stink and is directed by Agustin Alberdi.

Lyrics:
♬First I was afraid, I was petrified
They flushed my head several times
Exposing my behind
But then I spent so many nights working on my gun revenge
I’ll be your boss
I’m gonna make you be my slave
All my power, I will abuse
I’ll be the CEO you’ll be the one who shines my shoes
I’m gonna call you night and day
And on weekends I’ll send texts
Ask you for all kinds of things, making sure you’ll never rest
You’ll never get a single raise
You’ll get the same pay till the end of your unhappy days
And behind a tiny desk, you’ll be saying your regrets
You’ll be my pet, you’ll be my pet
Yeah, yeah♬

Nerds Today, Bosses Tomorrow
Don’t Bully.
VH1

The commercial song is “I Will Survive” by kids. This lyrics was specially customized for the commercial ad of VH1.

This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “I Will Survive” by Gloria Gaynor. Here, you can preview songs and check them on Amazon or iTunes.

For reference, this song, “I Will Survive”, was used in an April, 2017 commercial for HSE. See more here.

VH1: I will survive
Client: VH1
Geo: Argentina
Released: April 2014
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Dani Minaker, Sebastian Tarazaga
Agency Producers: Andy Gulliman, Felipe Calviño, Adrian Aspani
Account Director: Ana Bogni
Production Company: Landia & Stink
Director: Agustin Alberdi
Executive Producers: Daniel Bergmann, Andy Fogwill, Diego Robino
Producer: Nell Jordan
Director of Photography: Carlos Ritter
Post house: Electric Theater
Sound: Pure Sound
Colour Grading: Finish
Awards: El Sol Festival (Espanol) 2015, International ANDY Awards 2015, Wave Festival 2015, Clio Awards 2014 , Cannes Lions 2014
Music: I Will Survive by Gloria Gaynor

One Response

  1. Linda Grollman January 11, 2018

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