Under Armour: Will Finds a Way

This is a commercial ad of Under Armour. This commercial was released in April 2018 in United States. Under the title of “Under Armour: Will Finds a Way”.

Wherever we’re starting from. Wherever we’re heading.
Will finds a way.

Under armor leads consumers to a journey full of motivation and shows inspiration, Johnson introduces the following story: World champion Sprint Natasha Hastings; Olympic swimmer Yusra Mardini; NBA point guard Dennis Smith Jr. Actress, Taekwondo National Champion Joe Chan (Zoe Zhang) World Champion Judo Teddy Riner. Stunt woman Jessie Graff; Triathlon Johnny Agar boxing and gymnastics champion Javon “Wanna” Walton.

It was done by Droga5, New York advertising agency. And the commercial by Production Company is Superprime and is directed by The Malloys.

Text:
Will Finds A Way
Under Armour
We Will

The commercial song is “Sila” by A Tribe Called Red featuring Tanya Tagaq. For those of you who like this song “Sila”, you can download it from Amazon or Itunes.

Under Armour: Will Finds a Way
Client: Under Armour
Geo: United States
Released: April 2018
Advertising Agency: Droga5, New York
Creative Chairman: David Droga
Executive Creative Director: Felix Richter
Group Creative Director: Brandon Pierce
Creative Director: Ray Smiling
Sr. Copywriter: Becca Pottinger
Copywriter: Stephen Shocket
Sr. Art Director: Sam McCluskey
Art Director: Patrick Horton
Associate Design Director: Nate Moore
Sr. Designer: Jaymes Barone
Co-Director of Film Production: Jesse Brihn
Executive Producer, Film: Kyle Wright
Sr. Producer, Film: Carole McCarty
Producer, Film: Nathan Pardee
Associate Producer, Film: Taylor Donaldson
Director of Art Production: Cliff Lewis
Music Supervisor: Mike Ladman
Business Affairs Manager: Daniella Vargas
Co-Head of Strategy: Harry Román-Torres
Group Strategy Director: Will Davie
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dominic Poynter
Sr. Communications Strategist: Kathryn Ruocco
Sr. Data Strategist: Janet Kim
Junior Data Strategist: Greg Berard
Group Account Director: Philippa Campbell
Account Director: Kate Tyler Monroe
Account Manager: Megan Haggerty
Associate Account Manager: Abby Vigdor
Senior Project Manager: Carolyn Brafman
Counsel: Sarah Fox
Associate Counsel: Zachary Werner
Production Company (Will Finds a Way): Superprime
Directors: The Malloys
Director of Photography: Jody Lee Lipes
Producer: William Green
Managing Director: Michelle Ross, Rebecca Skinner
Head of Production: Roger Zorovich
Editorial (Athlete Stories): WAX
Editor: Eddie Ringer
Assistant Editor: Drew Balke
Managing Partner: Toni Lipari
Head of Production: Evan Kerwood
Flame + Colour: WAX
Mix (Will Finds a Way + Athlete Stories): HUMAN
Mix (Athlete Stories): Sonic Union
Actors: Dwayne Johnson, Natasha Hastings, Yusra Mardini, Dennis Smith Jr., Zoe Zhang, Teddy Riner, Jessie Graff, Javon “Wanna” Walton
Music: Sila by A Tribe Called Red featuring Tanya Tagaq

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