UN Women: HeforShe

This is a commercial ad of UN Women. This commercial was released in October 2017 in United States. Under the title of “UN Women: HeforShe”. It was done by J. Walter Thompson (JWT), New York advertising agency.

If Gender Bias Begins With Us, It Can End With Us

Lyrics:
As a girl,
I’m expected to be your little princess.
As a boy,
I’m expected to be your hero.
I’m supposed to play with dolls and look pretty.
I’m supposed to play sports and act tough.
Crying makes people think I’m hormonal.
Crying makes people think I’m weak.
If I spend more time at work than at home,
I lack devotion.
If I spend more time at home than at work,
I lack devotion.
People will question my sexuality
if I choose to join the army.
People will question my sexuality
if I choose to be a nurse.
I’m expected to detine myself
as a boy or as a girl.

If gender bias begins with us, it can end with us.
Join the movement at HeforShe.org

The commercial song is Original Music by Big Foote Music + Sound. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

UN Women: HeforShe
Client: UN Women
Geo: United States
Advertising Agency: J. Walter Thompson (JWT), New York
Chief Creative Officer, New York: Brent Choi
Executive Creative Director: Sarah Barclay & Bas Korsten (Amsterdam)
Creative Director: Sean Ellman / Itai Inselberg (New York) & Niels Bredemeijer / Rienk de Vries (Amsterdam)
Planner Director: Marina Pen
Planner: Renee Zalles
Head of Production: Anthony Nelson
Director of Music: Paul Greco
Executive Producer: Gillian Blain
Project Manager: Elisabeth LeCorgne
Account Team: Samantha Reeb-Wilson, Business Director; Wendy Steinberg, Account Director; Adaire Carey, Account Manager
Client Team: Elizabeth Nyamayaro, Senior Advisor to Under-Secretary-General & Executive Director, Nicholas Quigley, Head of Operations, Project and Programme Management Specialist, Charlotte Hallqvist, Communications Lead
Method Studios: Stuart Robinson, Doug Luka
Music: Original Music by Big Foote Music + Sound

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