Ulta Beauty: First haircut

This is a commercial ad of Ulta Beauty. This commercial was released in October 2015 in United States. Under the title of “Ulta Beauty: Breast Cancer Survivor’s First Haircut”. #UltaPinkOver.

For a breast cancer survivor, a first haircut is more than just a haircut. It’s a beautiful new beginning. Thank you, Tracy, for sharing your story, your words and your courage. You’ve inspired us to raise awareness for breast cancer research and help more women reach a new beginning. Pinkover your lips, lids and locks to show your support. Simply snap a picture in pink with #UltaPinkOver and Ulta Beauty will donate $1 to the Breast Cancer Research Foundation, up to $20,000. You’ll never forget this feeling.

It was done by Mullen Lowe advertising agency. The commercial by Production Company is The Original Chicken Boy and is directed by Mark Miks.

This is one powerful message that everyone should see. This is what most of the people who suffer from this disease actually feels like. They suffer from within and it seems like hope is spreading thin and they are ready to let go. But then when they started to read her statement backward, you can feel that determination that she is going to fight. That feeling that she’s not giving up and that she is definitely still beautiful and not even this disease can take it away.

Lyrics:
I’ll never forget this feeling
this disease is going to take away my buauty
and don’t try to convince me that
there is a silver lining at the end of this journey
because when you really think about it
like is unfair
even if
every day is filled with hope
my courage won’t last
and it is not true that
I’m strong enough
because
the fear is too powerful
I no longer think I can beat it
this will prevail over my positivity
it’s all beyond my control
and you will never hear me say I am still beautiful

I am still beautiful
and you will never hear me say
it’s all beyond my control my positivity
will prevail over this I can beat it
I no longer think
the fear is too powerful
because
I’m strong enough
and it is not true that
my courage won’t last
every day is filled with hope
even if
like is unfair
because when you really think about it
there is a silver lining at the end of this journer
and don’t try to convince me that
this disease is going to take away my beauty
I’ll never forget the feeling

it’s more than just a first haircut
It’s a beautiful new beginning

The commercial song is Original Music by Asche and Spencer. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.


[social_warfare]
Ulta Beauty: First haircut
Advertising Agency: Mullen Lowe
Production company: The Original Chicken Boy
Director: Mark Miks
Music: Original Music by Asche and Spencer

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