This is a commercial ad of U Supermarket (Les Magasins U). This commercial was released in March 2016 in France. Under the title of “U Supermarket: La Vie en Rose.
The song “La Vie En Rose” by Edith Piaf is France’s iconic anthem of optimism.
It was done by TBWA, Paris advertising agency. And, the commercial by Production Company is Sonny London and is directed by Fredrik Bond.
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U Supermarket: La Vie en Rose
Client: U Supermarket (Les Magasins U)
Released: March 2016
Advertising Agency: TBWA, Paris
Production Company: Sonny London
Director: Fredrik Bond
Music: La Vie En Rose by Edith Piaf