Tiger Beer: Melting Pot

This is a commercial ad of Tiger Beer. This commercial was released in December 2016 in Australia. Under the title of “Tiger Beer: Melting Pot”.

This month, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and a Kung Fu Grandmaster. As bizarrely diverse as the group first appear, they’re ultimately united over a shared love for a cold Tiger beer and a plate of street food.

It was done by Marcel Sydney advertising agency. And the commercial by Production Company is The Sweet Shop and is directed by Amos LeBlanc.

Lyrics:
人生交契无老少, 论交何必先同调。- 杜甫
You don’t need to be the same to share a soul. – DUFU

♬I see trees of green, red roses too
I see them bloom for me and you
And I think to myself what a wonderful world…♬

The commercial song is “What a Wonderful World” by Tay Kewei. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “What a Wonderful World” by Louis Armstrong. Here, you can preview songs and check them on Amazon or iTunes.

Tiger Beer: Melting Pot
Client: Tiger Beer
Advertising Agency: Marcel Sydney
Creative Chairman: David Nobay
Production Company: The Sweet Shop
Director: Amos LeBlanc
Director of photography: Christophe Collette
Editor: Andrew Holmes
Colourist: Be Colour
Post Production: Heckler
Music: What a Wonderful World by Tay Kewei

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