Think!: Pink Kittens

This is a commercial ad of Department for Transport (DfT). This commercial was released in October 2017 in United Kingdom. Under the title of “Think!: Pink Kittens”.

You miss more than you THINK! glancing at your phone… The directors behind the video for Pharrell Williams’s hit song ‘Happy’ have teamed up with THINK! to highlight the dangers of using your phone while driving.

It was done by Abbott Mead Vickers BBDO (AMV BBDO), London advertising agency. And, the commercial by Production Company is Iconoclast, London and is directed by We Are From LA.


You miss a lot
Glancing at
Your phone

At 30 MPH
A car travels 100 FT
In 2.3 seconds


The commercial song is “Windowlicker” by Aphex Twin. For those of you who like this song “Windowlicker”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of RHINO provides the official music video of this song “Windowlicker”.

Think!: Pink Kittens
Client: Department for Transport (DfT)
Geo: United Kingdom
Released: December 2017
Advertising Agency: Abbott Mead Vickers BBDO (AMV BBDO), London
Producer: Verity Elvin
Creative Director: Nicholas Hulley, Nadja Lossgott
Creatives: Jay Phillips, Neil Clarke
Planners: Tom White, Alaina Crystal, Emma Stafford
Account Managers: Katie Stanley, Tamara Klemich, Amy Tippen, Jess Smith, Luke Hickey
Production Company: Iconoclast, London
Director: We Are From LA
Executive Producer: Anna Smith
Producer: Emily Rudge
Director of Photography: Rina Yang
Editorial: Stitch
Editor: Paul O’Reilly
Colour: The Mill
Colourist: James Bamford
VFX: The Mill
Producer: Simon Bath
Shoot Supervisor: Dan Williams
VFX Creative: The Mill
2D Lead Artist: Dan Williams
2D Artists: Jose Caballero, Dave Wishart, Adam Maynard
Music: Windowlicker by Aphex Twin

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