The Last da Vinci: The World is Watching

This is a commercial ad of Christie’s. This commercial was released in November 2017 in United States. Under the title of “The Last da Vinci: The World is Watching”.

After witnessing centuries of life in the courts of kings, what would Leonardo’s Salvator Mundi now make of our digital world? A film by the world-renowned portrait photographer Nadav Kander

More than 20,000 people from all walks of life have come to gaze at Leonardo da Vinci’s Salvator Mundi. After centuries in the hands of royal and private owners, its return to the public consciousness has resulted in queues wrapping around Christie’s exhibition spaces in London, Hong Kong, San Francisco and now in New York.

A portrait of the world from the eyes of Leonardo’s Salvator Mundi. As this masterpiece was placed on public display, we captured the real-life emotions that this painting, its beauty and divine subject matter stirred in the people who came to see it.

It was done by Droga5, New York advertising agency. And, the commercial by Production Company is Chelsea Pictures and is directed by Nadav Kander.

Text:
Salvator Mundi
The Last da Vinci
XI·XV·MMXVII

The commercial song is “On The Nature Of Daylight” by Max Richter. For those of you who like this song “On The Nature Of Daylight”, you can download it from Amazon or iTunes.

The Last da Vinci: The World is Watching
Client: Christie’s
Geo: United States
Released: November 2017
Advertising Agency: Droga5, New York
Production Company: Chelsea Pictures
Director: Nadav Kander
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Laurie Howell
Creative Director: Toby Treyer-Evans
Producers: Jennifer Chen, Isabella Lebovitz, Jon Dino
Senior Copywriter: Tom McQueen
Senior Art Director: george mcqueen
Executive Producer: Pat McGoldrick
DoP: Adam Beckman
Music: On The Nature Of Daylight by Max Richter

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