This is a commercial ad of Sundae Collective. This commercial was released in December 2016 in United States. Under the title of “Sundae Manifesto: Where creators and brands mix to make positive impact”.
Sundae is the first creator network from a world-class creative agency that is made for creators, by creators. The network unites people with brands through purposes they care about to create positive impact in the world.
As a global collective, Sundae’s brands and emerging creators have access to a broad range of multicultural audiences, subcultures, and geographies.
Like a sundae, the company mixes the best ingredients to build a purpose-driven platform that empowers creators to use their talent to create for causes they care about with brands they stand behind.
It was done by 72andSunny, Los Angeles advertising agency. And the commercial by Production Company is The Mill and is directed by Anais La Rocca.
In addition, the official Youtube channel of Pitchfork provides the official music video of this song “R.E.D.”.
Sundae Manifesto: Where creators and brands mix to make positive impact
Client: Sundae Collective
Advertising Agency: 72andSunny, Los Angeles
Production Company: The Mill
Director: Anais La Rocca
Executive Producer: Zu Al-Kadiri
Producer: Danika Casas
Director of Photography: Michael Girandola
Music: R.E.D. by A Tribe Called Red featuring Yasin Bey