Special K: Own It

This is a commercial ad of Special K. This commercial was released in May 2017 in United States. Under the title of “Special K: Own It”.

Women are amazing. We run marathons, companies and solve problems. How do we do all of these amazing things? We eat! Special K has delicious cereal and snacks that nourish our bodies and keep us strong.

It was done by Leo Burnett, Chicago advertising agency. And the commercial by Production Company is Furlined and is directed by Yael Staav.

Lyrics:
Women are amazing.
Our bodies grow babies.
We run marathons, companies, solve problems.
How? We eat.
We eat almonds, strawberries, quinoa and yeah, we eat chocolate.
We eat in sweatpants, in skirts. We eat alone and together.
Women eat.
We don’t doubt it, we own it.
Special K.

The commercial song is “Hope You Have The Time of Your Life” by Darude. However, this song “Hope You Have The Time of Your Life” has not yet been released. We will let you know as soon as it gets released.

However, if you have any information about this song by any chance, please leave your comment.

Special K: Own It
Client: Kellogg’s
Geo: United States
Advertising Agency: Leo Burnett, Chicago
Copywriter: Annie Sandford
Art Director: Molly Ryan
Senior Producer: Alethya Luiselli
Production Manager: Michelle Byrdak
Director of Music: Chris Clark
Assistant Music Producer: Alec Stern
Production Company: Furlined
Director: Yael Staav
President / Executive Producer: Diane McArter
Senior Executive Producer: David Thorne
Line Producer: Andrew Graham
Director Of Photography: Adam Frisch
Production Designer: Jordan Worth
Edit Studio: Final Cut
Editor: Amanda James
Music: Hope You Have The Time of Your Life by Darude

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