Sonnet Insurance: Balloon

This is a commercial ad of Sonnet Insurance. This commercial was released in February 2017 in United States. Under the title of “Sonnet Insurance: Balloon”.

Life can take you on some unexpected journeys. And when it does, we want you to keep asking: “what’s the best that can happen?”.

The animation follows the perilous journey of a smiling, happy-go-lucky balloon hero character which narrowly evades its seemingly inevitable demise as it encounters a series of ominous threats, in the shape of sharp corners and pointy edges found in regular life settings. The balloon’s plethora of near misses is choreographed to the up-beat and optimistic song “What’s the best that can happen?” to provide the rhythmic flow for the film, with every gesture and movement arranged to precisely synchronise with the music.

That’s why at Sonnet, we’ve made buying home and auto insurance as easy as it gets. Answer a few simple questions online and you’re covered. Switch from insurance to Sonnet.

It was done by Johannes Leonardo, New York advertising agency. And, the commercial by Production Company is Nexus and is directed by Smith & Foulkes.

The commercial song is “What’s the best that can happen?” by compositor Ken Hau. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Sonnet Insurance: Balloon
Client: Sonnet Insurance
Advertising Agency: Johannes Leonardo, New York
Production Company: Nexus
Directors: Smith & Foulkes
Sound Engineers: Jack Hallett & Anthony Moore
Sound Design: Factory
Compositors: Bence Varga, Abel Kohen, Victoria Patout
Music: What’s the best that can happen? by compositor Ken Hau

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