Samsung: Unpacking

This is a commercial ad of Samsung. This commercial was released in February 2016 in Netherlands. Under the title of “Samsung: Unpacking”.

Samsung Mobile’s innovation story, unpacked, one box at a time. From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone. The World’s smallest TV phone to our first MP3 phone. We introduced the S Pen with the Galaxy Note series and paved the way for Phablets.

We’ve even climbed mountains to make the first 3G call from Everest. Gone underwater to test the ability of the Galaxy S5 and curved glass to create the first dual edge screen smartphone.

It was done by 72andSunny, Amsterdam advertising agency. And, the commercial by Production Company is 1st Ave Machine and is directed by Asif Mian and Bob Partington.

Lyrics:
Nothing here to see
Just a kid like me
Trying to cut some teeth
Trying to figure it out

Nothing better to do
When I’m stuck on you
I’m still in here trying to figure it out

I let it go, ’cause I won’t see you later
And we’re not allowed to talk it out
I said I’d go. put myself on show
But I’m still trying to figure it out

I broke my shoe, tripped and fell on you
But you didn’t know I planned it out
I said I’d go, yeah, I won’t see you later
And we’re not allowed to figure it out

Nothing here to see
Just a kid like me
Trying to cut some teeth
Trying to figure it out

I let it go ’cause I won’t see you later
And we’re not allowed to talk it out
I said I’d go, yeah, I won’t see you later
And we’re not allowed to figure it out

‘Cause I’m here to say, just a kid like me
Trying to cut some teeth
Trying to figure it out

The commercial song is “Figure It Out” by Royal Blood. For those of you who like this song “Figure It Out”, you can download it from Amazon or Itunes.

In addition, the official Youtube channel of Royal Blood provides the official music video of this song “Figure It Out”.

Samsung: Unpacking
Advertising Agency: 72andSunny, Amsterdam
Production Company: 1st Ave Machine
Directors: Asif Mian and Bob Partington
Music: Figure It Out by Royal Blood

Leave a Reply