Sainsbury’s: Food Dancing (Yum Yum Yum)

This is a commercial ad of Sainsbury’s. This commercial was released in January 2017 in United Kingdom. Under the title of “Sainsbury’s: Food Dancing (Yum Yum Yum)”.

Watch the new Sainsbury’s advert and see Britain dancing to Food Dancing (Yum Yum Yum) by MysDiggi.

Filmed in real kitchens all across Britain, this captures people experiencing the simple pleasure of dancing whilst cooking. Whatever your particular style of dancing, however you like to cook, that moment when you’re sizzling and jiggling away to a tune, that’s living well.

It was done by Wieden+Kennedy, London advertising agency. And, the commercial by Production Company is Knucklehead and is directed by Siri Bunford.

Lyrics:
I’m strutting up to the kitchen, whipping up to a rhythm,
And the mission is cooking up something that we’ve been missing,
Listen, you hear that sizzling?
A whiff of what’s in the mix
I’m fixing has got us grinning,
While we’re licking our lips

Yum Yum Yuuuum
We can boogie,
Yum Yum Yuuuum
We’ll be cooking all night

What’s that?
Oh you want some more?
Wondering what we’ve got in-store?
Well the veg on the chopping board’s so fresh
It’ll make you drop your jaw
…And there’s lots of course,
What ever you want it’s yours
Casserole in the pot that’ll make you body-pop
And lock for sure

Yum Yum Yuuuum
Sing it to me now,
Yum Yum Yuuuum

Once you hear that timer and everything has been prepared,
Wiggle for methen throw them oven mitts up in the air
Whatever kitchen you fit in, whatever is in your shelves
If you dance while you’re cooking
You know you’re living well

Sing it
Yum Yum Yuuuum
Sing it to me now
Yum Yum Yuuuum
And we’ll be cooking all night

Sainsbury’s – Live well for less

The commercial song is “Food Dancing (Yum Yum Yum)” by MysDiggi x Sainsbury’s. For those of you who like this song “Food Dancing (Yum Yum Yum)”, you can download it from iTunes.

Click here to see the full Food Dancing music video. more

Sainsbury’s: Food Dancing (Yum Yum Yum)
Client: Sainsbury’s
Advertising Agency: Wieden+Kennedy, London
Creative directors: Scott Dungate, Sophie Bodoh
Creatives: Philippa Beaumont, Andrew Bevan, Freddy Taylor
Design director: Karen Jane
Designers: Stephanie McArdle, Tobias Bschorr
ECDs: Tony Davidson, Iain Tait
Production company: Knucklehead
Director: Siri Bunford
Editorial company: Final Cut
VFX: Time Based Arts
Food photographer: David Sykes
Portrait photographer: Josh Cole
Music: Food Dancing (Yum Yum Yum) by MysDiggi x Sainsbury’s

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