Rolex: The Art of Storytelling

This is a commercial ad of Rolex. This commercial was released in March 2018 in United States. Under the title of “Rolex: The Art of Storytelling”.

Rolex has just launched a new campaign celebrating storytelling and cinema. And what better way to do so than enlisting four legendary directors in the top of their game.

This ad places Martin Scorsese (Raging Bull, Goodfellas), Kathryn Bigelow (Hurt Locker, Zero Dark Thirty), Alejandro G. Iñárritu (Birdman, The Revenant), and James Cameron (Titanic, Avatar) front and centre. A rare foray away from being behind the camera.

Additionally, each director starred in their own thirty second clip elaborating on their connection with their craft, building a further narrative around the ethos and pathos of the high-end watchmakers. Really driving the message home that Rolex’s don’t just tell time, it tells a history.

This commercial was directed by Jan Wentz.

Lyrics:
We make movies.
And our hope is just this: that they’ll connect with people, even across generations.
Films should live beyond the screen.
They should resonate and expand your world.
These are the films that endure.
A film can cross boundaries and cultures, and, occasionally, stand the test of time.
Making a film that lasts is about taking risks, discovering new things.
No one was ever remembered for playing it safe.

Rolex.
It Doesn’t Just Tell Time. It Tells History.

Rolex
Exclusive Watch Of The Academy Of Motion Pictures And Sciences

The commercial song is Original Music by Unknown artist. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.



Rolex: The Art of Storytelling (Oscars 2018)
Client: Rolex
Geo: United States
Released: March 2018
Director: Jan Wentz
Actors: Alejandro González Iñárritu, James Cameron, Kathryn Bigelow, Martin Scorsese
Music: Original Music by Unknown artist

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