River Island: There’s only one you

This is a commercial ad of River Island. This commercial was released in February 2017 in United Kingdom. Under the title of “River Island: There’s only one you”. It was done by ODD, London advertising agency.

Today sees the first cinema screening of River Island’s latest campaign for SS’17. The global campaign was developed, art directed and produced by ODD and includes TV, Cinema, press, digital and social.

Whereas previous campaigns have been product or season specific, ODD has taken the River Island brand in a new direction. Having recognised that the fashion landscape continues to become increasingly democratised, ODD was tasked with developing a stronger and more differentiating campaign message, that embodies the brand’s values and personality. more

Lyrics:
There’s only one you you you you
There’s only one you you you you
There’s trillions of cash
And there’s billions of us
And there’s millions of things that can happen with this stuff
And there’s thousands that will crash
And there’s hundreds that will smash
There’s only one you and I’mma drink to that
There’s only one you you you you
There’s only one you you you you
There’s only one you you you you
Ding ding ding ding ding ding ding ding ding ding ding ding

The commercial song is “Only 1 U” by M.I.A.. For those of you who like this song “Only 1 U”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

River Island: There’s only one you
Client: River Island
Advertising Agency: ODD, London
Media: Mindshare
Photographer: Dan Martensen
Stylist: Ondine Azoulay
Actors: Lindsey Wixson, Mikkel Jensen
Music: Only 1 U by M.I.A.

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