Procter & Gamble: The Talk

This is a commercial ad of Procter & Gamble. This commercial was released in July 2017 in United States. Under the title of “Procter & Gamble: The Talk”.

The conversations we have but don’t want to…that’s ‘The Talk.’ Scenes of black parents openly sharing truths about bias their children will experience. It’s time we #TalkAboutBias.

It was done by BBDO, New York advertising agency. And, the commercial by Production Company is The Corner Shop and is directed by Malik Vitthal.

Text:
Let’s all talk about “the talk”
So we can end the need to have it.
P&G
My Black is Beautiful

The commercial song is Original Music by composers Julia Piker, Dan Kuby (Pulse Music). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Procter & Gamble: The Talk
Client: Procter & Gamble
Geo: United States
Advertising Agency: BBDO, New York
Chief Creative Officer: David Lubars, Greg Hahn
Creative Directors: Marcel Yunes, Rick Williams
Associate Creative Director: Nedal Ahmed, Bryan Barnes
Copywriter: Nedal Ahmed
Art Director: Bryan Barnes
Global Account Leader: Anita May
Group Planning Director: Sangeet Pillai
Director Of Integrated Production: David Rolfe
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Integrated Business Manager: Matt Friday
Production Company: The Corner Shop
Director: Malik Vitthal
Director of photography: Lasse Frank
Production Designer: Wynn Thomas
Costume Designer: Isis Mussenden
Head Of Production: Jessica Miller
Line Producers: Stephen Love, Blake Pickens
Editorial: Work Editorial
Lead Editor: Rich Orrick
Editor: Theo Mercado
VFX Studio: The Mill, NY
2D Lead: Jeff Robins
Sound Design: Trinite Studios
Sound Designer: Brian Emrich
Mixing Studio: Heard City
Mixers: Phil Loeb, Keith Reynaud
Producers: Sasha Awn, Andi Lewis
Color Grade: Company 3
Transfer: Company 3
Music Production: Pulse Music
Music: Original Music by composers Julia Piker, Dan Kuby

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