P&G: Thank You, Mom #LoveOverBias

This is a commercial ad of P&G. This commercial was released in November 2017 in United States. Under the title of “P&G: Thank You, Mom #LoveOverBias”.

When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes. Thank you, Mom. To learn more about the Olympic Winter Games PyeongChang 2018 and our campaign, visit: http://LoveOverBias.com.

At P&G we aspire to a world where everyone is equally free to pursue their dreams, no matter who you are, where you come from, who you love, or how you worship. We’re using our voice as an Olympic Games sponsor to celebrate a mom’s role in helping her kids overcome bias and seeing their potential no matter what others see. Just imagine what the world could be if we all saw each other through a mom’s eyes.

It was done by Wieden+Kennedy, Portland advertising agency. And the commercial by Production Company is Epoch Films and is directed by Alma Ha’rel.

Lyrics:
♬Ooh-oo child
Things are gonna get easier
Ooh-oo child

Things’ll get brighter
Ooh-oo child
Things are gonna get easier
Ooh-oo child
Things’ll get brighter

Some day, yeah
We’ll get it together and we’ll get it all done
Some day
When your head is much lighter
Some day, yeah
We’ll walk in the rays of a beautiful sun
Some day
When the world is much brighter

Ooh-oo child
Things are gonna be easier
Ooh-oo child
Things’ll get be brighter
Ooh-oo child
Things are gonna be easier
Ooh-oo child
Things’ll get be brighter…♬

Imagine if the world could see
what a mom sees.
#LoveOverBias
Thank You, Mom
Tide
Bounty
Pampers
Head & Shoulders
P&G
Proud Sponsor of Moms
P&G
Worldwide Partner
LoveOverBias.com

The commercial song is “Ooh Child” by Milck. For those of you who like this song “Ooh Child”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Milck provides the official music video of this song “Ooh Child”.

The original of this song is “Ooh Child” by Five Stairsteps. Here, you can preview songs and check them on Amazon or iTunes.

P&G: Thank You, Mom #LoveOverBias
Client: P&G (Procter & Gamble)
Geo: United States
Released: November 2017
Advertising Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Susan Hoffman / Mark Fitzloff
Creative Directors: Susan Hoffman
Copywriter: Kervins Chauvet
Art Director: Patty Orlando
Producer: Hayley Goggin Avila
Account Team: Trish Adams / Marcelina Ward / Ebony Francis
Strategy: David Terry
Business Affairs Manager: Anna Beth Nagel
Production Company: Epoch Films
Managing Director: Mindy Goldberg
Director: Alma Ha’rel
Executive Producer: Melissa Culligan
Head of Production: Megan Murphree
Line Producer: Chris Leggett
Director of Photography: Matthias Koenigswieser
Production Designer : JC Molina
Wardrobe Stylist : Courtney Hoffman
Canadian Production Co: Suneeva
Editorial Company: WhiteHouse Post
Editor: Lisa Gunning
Assistant Editor: Nick O’Neill
Post Producer: Leah Carnahan
Post Executive Producer: Joni Williamson
VFX Company: Saint
Creative Director: Rob Trent
Flame Artist: Dave Stern / Michael Vaglienty
VFX Producer: Kristina Theogersen
Executive Producer: Helen Park
Song Produced By: AG
Executive Producer: Sara Matarazzo
Engineer: Graeme Gibson
Sound Company: Joint
Sound Designer: Noah Woodburn
Producer : Jen Milano
Mix Company: Eleven
Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
Producer: Maddee Bonniot
Music Company: Walker
Music: Ooh Child by Milck

Leave a Reply