Penny: Christmas doesn’t need much. Only love

This is a commercial ad of Penny. This commercial was released in December 2018 in Germany. Under the title of “Penny: Christmas doesn’t need much. Only love”.

“Christmas Doesn’t Need Much. Only Love.” is the title of Serviceplan Campaign’s seasonal film for German supermarket chain Penny.

The animated film shows how in touch the discount supermarket is with its customers’ needs and circumstances – and offers a message of hope to people who might be dealing with difficult situations. #WeCreate #ServiceplanCampaign #OnlyLove

It was done by Serviceplan, Hamburg advertising agency. And, the commercial by Production Company is Glassworks Amsterdam and is directed by Hugo Rodriguez Rodriguez, Darren Macpherson, Rüdiger Kaltenhäuser.

Lyrics:
♬It’s a little bit funny, this feeling inside
I’m not one of those who can easily hide
I don’t have much money, but boy if I did
I’d buy a big house where we both could live

So excuse me forgetting, but these things I do
You see I’ve forgotten if they’re green or they’re blue
Anyway the thing is what I really mean
Yours are the sweetest eyes I’ve ever seen

And you can tell everybody this is your song
It may be quite simple, but now that it’s done
I hope you don’t mind, I hope you don’t mind that I put down in words
How wonderful life is while you’re in the world

I know it’s not much, but it’s the best I can do
My gift is my song, and this one’s for you♬

Christmas doesn’t need much.
Only love.
Penny

The commercial song is “Your Song” by Josephine Van Schaik. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “Your Song” by Elton John. For those of you who like this song “Your Song”, you can download it from Amazon or iTunes.

Penny: Christmas doesn’t need much. Only love
Client: Penny
Geo: Germany
Released: December 2018
Advertising Agency: Serviceplan, Hamburg
Executive Creative Directors: Christoph Everke, Alexander Nagel
Creative Directors: Matthias Schuster, Moritz Dornig
Copywriter: Alessia Coschignano
Art Director: Rebecca Labiner
Junior Copywriters: Nedim Aktas, Iasonas Baliamis
Junior Art Director: Elena Sorokova
Account Management: Fabian Kleinmann, Frederike Enk, Julia Leibetseder
FFF Producer: Jochen Hirt @ Neverest
Production Company: Glassworks Amsterdam
Directors: Hugo Rodriguez Rodriguez, Darren Macpherson, Rüdiger Kaltenhäuser
VFX Supervisors: Darren Macpherson, Rüdiger Kaltenhäuser
On Set Supervisors: Darren Macpherson, Rüdiger Kaltenhäuser, Kyle Obley
Art-director: Hugo Rodriguez Rodriguez
Lead 3D Artist: Darren Macpherson, Rüdiger Kaltenhäuser
Music Company: Sizzer Amsterdam
Music stylist: Jesper Gadeberg
Music: Your Song by Josephine Van Schaik

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