Partnership for Drug-Free Kids: Who controls you

This is a commercial ad of Partnership for Drug-Free Kids. This commercial was released in November 2015 in United States. Under the title of “Partnership for Drug-Free Kids: Who controls you”.

The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.

“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”

It was done by Hill Holliday advertising agency. The commercial by Production Company is Adolescent and is directed by Maris Jones.

This is really important that we have to be in control. We should take responsibilities of our actions. We should think about the consequences of our actions. When we actually start to give in to peer-pressure or social pressure, it would be difficult to stop something if we actually start it. It would be difficult to start once it forms as a habit. We need to be strong and stand firm for what we wanted and not what others wanted us to do or to be.

The commercial song is Original Music by Sonic Union. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.


Partnership for Drug-Free Kids: Who controls you
Advertising Agency: Hill Holliday
Production company: Adolescent
Director: Maris Jones
Music: Original Music by Sonic Union

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