Orange: Content Battle

This is a commercial ad of Orange. This commercial was released in April 2019 in France. Under the title of “Orange: Content Battle”.

For the first time, Orange is bringing its partners Canal +, Netflix and OCS together within the same exciting campaign to showcase the variety of content available on Orange TV.

Orange TV gives viewers complete access to the widest range of films and latest TV series. But faced with all this choice, how can we agree on what to watch when we gather around the TV as a family in the evenings?

It’s this epic disagreement that our campaign is inspired by, moving quickly between series and from one film genre to another, where we fight to better reconnect each other. The mother and father in our Orange family chase each other through different universes that represent the various genres of our favourite TV shows, including Game Of Thrones and The Handmaid’s Tale (OCS), Hippocrate and The Bureau (Canal +), and Stranger Things and Money Heist (Netflix), that everyone can have fun finding in this reference-packed film.

It was done by Publicis Conseil, Paris advertising agency. And, the commercial by Production Company is Insurection and is directed by Francois Rousselet.
Orange Content Battle
Lyrics:
Oooh, don’t fight!
Tonight, It’s my choice.

Orange TV.
It won’t be easy to agree on what to watch.

Canal+
Hippocrate – Le Bureau des légendes

Netflix
Stranger Things – La casa de papel

OCS
The Handmaid’s Tale – Game of thrones

It’s all about
What matters to you Orange

The commercial song is “Green Hornet” by Al Hirt. For those of you who like this song “Green Hornet”, you can download it from Amazon or Itunes.

The original of this song is “Green Hornet” by Billy May. For those of you who like this song “Green Hornet”, you can download it from Amazon or Itunes.

Orange: Content Battle
Client: Orange
Geo: France
Released: April 2019
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Fabrice Delacourt
Copywriter: Vincent Cusenier
Art Director: Lucie Valloton
Junior Art Directors: Lucie Puybonnieux & Alexandre Perdereau
Planner: Damien Sabatier
TV Producer: Benjamin Auberdiac (Prodigious)
Production Company: Insurection
Director: Francois Rousselet
Director of Photography: Matias Boucard
Music: Green Hornet by Al Hirt

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