This is a commercial ad of Nissan X-Trail 2017. This commercial was released in November 2017 in France. Under the title of “Nissan X-Trail 2017: The Volcano”.
A father and his children make an amazing surprise to their mother at her breath taking workplace: a volcanological research station.
The world’s best-selling SUV has found a new playground for its “Built to build family” campaign: an active volcano in Iceland. In chapter 2, Nissan demonstrates how the X-Trail’s intelligent technology makes the toughest adventures more accessible and enjoyable – allowing parents and kids to create bonds and powerful memories.
It was done by TBWA\G1, Paris advertising agency. And, the commercial by Production Company is La Pac and is directed by Reynald Gresset.
♬Þú, ert refur
Þú, þú hefur – á lofti
Ó, ó friður
Ó nei, já
Ó nei já…♬
New Nissan X-Trail
Built To Build Families
Up To 7 Seats
Innovation that excites
Nissan X-Trail 2017: The Volcano
Released: November 2017
Advertising Agency: TBWA\G1, Paris
Production Company: La Pac
Director: Reynald Gresset
Director of Photography: Matias Boucard
Creative Director: Eric Pierre
Art Director: Ingrid Varetz
Post Production: Digital District
Filming Locations: Hekla (Stratovolcano in Iceland)
Music: Saeglopur by Sigur Ros