Nike: Want It All

This is a commercial ad of Nike. This commercial was released in October 2017 in United States. Under the title of “Nike: Want It All”.

Want It All is about hustle, confidence and style at every level of the game.

In the film a young kid with big ambitions sees his future play out before his eyes. From the neighborhood streets to the NBA court, he wants it all. Watch the film to see what happens.

It was done by Weiden+Kennedy, Portland advertising agency. And, the commercial by Production Company is Radical Media and is directed by F. Gary Gray.

Lyrics:
♬1 2 3 4 5 6 7 8 9
What I use in the battle for the mind
I hit it hard
Like it supposed
Pullin’ no blows to the nose
Like uncle L said I’m rippin’ up shows

1 2 3 4 5 6 7 8 9
What I use in the battle for the mind
I hit it hard
Like it supposed
Pullin’ no blows to the nose
Like uncle L said I’m rippin’ up shows

What I use in the battle for the mind
What I use in the battle for the mind
What I use in the battle for the mind

Down shut ’em down
Shut ’em shut ’em down♬

Want It All
Nike.com/Basketball

The commercial song is “Shut Em Down” by Public Enemy. For those of you who like this song “Shut Em Down”, you can download it from Amazon or iTunes.

Nike: Want It All
Client: Nike
Geo: United States
Released: October 2017
Advertising Agency: Weiden+Kennedy, Portland
Senior Integrated Producer: Jake Grand
Global Creative Director: Alberto Ponte, Ryan O’Rourke
Art Director: Pedro Izique
Copywriter: Josh Bogdan
Integrated Production Director: Sue Kim, Krystle Mortimore, Matt Hunnicutt
Integrated Production Assistant: Candice Harbour, Shani Storey
Global Account Director: Chris Willingham
Account Supervisor: Erik Wade
Account Executive: Tobin Kittoe, Chuck Xu
Creative Manager: Emily Norman
Director of Business Affairs: Amber Lavender
Business Affairs Manager: Dusty Slowik
Production Company: Radical Media
Executive Producer: Donna Portaro, Frank Scherma
Head of Production: Barbara Benson
Production Supervisor: Ted Liotopoulos
Director: F. Gary Gray
1st AD: Lisa Satriano
Editorial: Rock Paper Scissors
Executive Producer: Raná Martin
Editor: Angus Wall
VFX: The Mill
Executive Producer: Anastasia von Rahl
Producer: Karina Slater
Production Coordinator: Jake Fritz
Shoot Supervisor: John Shirley
Executive Creative Director: Phil Crowe
Creative Director: Robert Sethi, John Shirley
2D Lead Artist: John Shirley
3D Lead Artist: Chris Bayol
Crowd Lead: Dan Warom
2D Artist: Ben Smith, Chris Knight, Dag Ivarsoy, Daniel Lang, Daniel Thuresson, Greg VanZyl, James Allen, Jeff Langlois, Lisa Ryan, Peter Sidoriak, Jeannie Huynh (Remedy), Sam Evenson, Timothy Crabtree, Tom Van Dop, Chris Hunsberger, Robin McGloin, Sven Dreesbach
3D Artist: Chris Goodrich, Eugene Gauran, Freddy Parra, Juan Salazar, Matt Bohnert, Matthew Fuller, Monique Espinoza, Samantha Pedregon, Sharlene Lin, Shaun Comly, Sophie Pince, Tom Graham, Ziming Liu, Anthony Thomas, Rie Ito
Concept Art: Eugene Gauran
Tracking: Michael Lori, Danny Garcia, Chase Webb, Katie Yancey, Jason Jansky, Alice Panek, Steven Olson, Michael Archambault
Matte Painting: Gillian George
Design: James Vogel
Colour: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Senior Colour Producer: Liza Kerlin
Colour Producer: Diane Valera
Actors: Kevin Durant, LeBron James, Paul George
Music: Shut Em Down by Public Enemy

One Response

  1. Deuce November 3, 2017

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