NHS Give Blood: Represent

This is a commercial ad of NHS Give Blood. This commercial was released in October 2016 in United Kingdom. Under the title of “NHS Give Blood: Represent”.

People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren’t representing themselves is in blood donation sessions.

To inspire the next generation of donors we have created a special film. Featuring a fantastic performance from Lady Leshurr and support from a range of ambassadors from the black and Asian community, the film asks people to step up and Represent.

Currently just 3% of black or Asian people donate blood. It’s time this changed.

It was done by MullenLowe, London advertising agency. And the commercial by Production Company is Iconoclast and is directed by Rohan Blair-Mangat.

The worid’s full of talented people the
passion is sum is less than others that
balance in equal you could be tour
wrapper and be cool you could be your
single been abandoned for kids in
preschool when you decide to be a paler
and fly private box in the ring and you
fight to get eyes and librarians to get
enlightenment i’m sailing once heavy
work at the smile on a child’s priceless
has no limit you could be participating
in a vivid image nail technician trains
for the critics bartender and nightclub
for experiments begin profession you
could be that to make you happy you
could be going back before the season is
something that we found the streets we
are the voice of the roof so you shll
be squeezed the ones making policy we
could strike in ways that keeping front
and make another day with russia is it sure
We all gotta take some time to make it right
you gotta take some time your blood save.

The commercial song is “Represent” by Lady Leshurr. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

NHS Give Blood: Represent
Client: NHS Give Blood
Advertising Agency: MullenLowe, London
Production Company: Iconoclast
Director: Rohan Blair-Mangat
Producer: Tom Knight
Executive Producer: Anna Smith
Director of Photographer: Benjamin Thomas
Editor: Ellie Johnson @ Speade
Colorist: George K @ MPC
Actress: Lady Leshurr (English rapper, singer)
Music: Represent by Lady Leshurr

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