This is a commercial ad of NHS Give Blood. This commercial was released in October 2016 in United Kingdom. Under the title of “NHS Give Blood: Represent”.
People of black and Asian heritage are beginning to be represented in all walks of society, from the arts, sport through to politics. However one key place they aren’t representing themselves is in blood donation sessions.
To inspire the next generation of donors we have created a special film. Featuring a fantastic performance from Lady Leshurr and support from a range of ambassadors from the black and Asian community, the film asks people to step up and Represent.
Currently just 3% of black or Asian people donate blood. It’s time this changed.
It was done by MullenLowe, London advertising agency. And the commercial by Production Company is Iconoclast and is directed by Rohan Blair-Mangat.
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The commercial song is “Represent” by Lady Leshurr. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
NHS Give Blood: Represent
Client: NHS Give Blood
Advertising Agency: MullenLowe, London
Production Company: Iconoclast
Director: Rohan Blair-Mangat
Producer: Tom Knight
Executive Producer: Anna Smith
Director of Photographer: Benjamin Thomas
Editor: Ellie Johnson @ Speade
Colorist: George K @ MPC
Actress: Lady Leshurr (English rapper, singer)
Music: Represent by Lady Leshurr