Modelo Especial: Fighting to Reach New Heights

This is a commercial ad of Modelo Especial. This commercial was released in October 2017 in United States. Under the title of “Modelo Especial: Fighting to Reach New Heights”.

José M. Hernandez fought from humble beginnings to reach the stars — and he did. After being rejected 11 times, he earned the title of U.S. astronaut at the age of 42.

Since 1925, we’ve proven that it doesn’t matter where you come from, it matters what you’re made of. Modelo Especial – born with the fighting spirit.

Modelo Especial: Fighting to Reach New Heights
Client: Modelo
Geo: United States
Released: October 2017
Actor: José M. Hernandez (American engineer)
Music: L’Estasi Dell’oro (The Ecstasy of Gold) by Ennio Morricone (Amazon)

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