Michelob ULTRA: Balanced Bar

This is a commercial ad of Michelob ULTRA. This commercial was released in February 2017 in United States. Under the title of “Michelob ULTRA: Balanced Bar”.

Challenge yourself and your taste buds. Discover Michelob ULTRA, a low carb & low calorie light beer that won’t undo the work you put into working out.

It was done by FCB, Chicago advertising agency. And, the commercial by Production Company is Radical Media and is directed by Derek Cianfrance.

Lyrics:
♬I can taste it
I can taste it
I can taste it
Taste it♬

Michelob Ultra
95 cals
2.6 carbs
Clean refreshing taste
Michelob Ultra
Superior Light Beer

The commercial song is “Taste It” by Jake Bugg. For those of you who like this song “Taste It”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Jake Bugg provides the official music video of this song “Taste It”.

Michelob ULTRA: Balanced Bar
Client: Michelob ULTRA
Advertising Agency: FCB, Chicago
Chief Creative Officer: Liz Taylor
Creative Directors: Josh Hurley, Andy Kohman
Senior Producer: Chris Wickman
Director of Music: Stump Mahoney
Manager of Business Affairs: Kelly Lenthe
Group Management Director: Melanie Hellenga
Management Director: Kiska Howell
Account Supervisor: Julie Crimmins
Strategic Planning Director: Tom Hehir
Production Company: Radical Media
Director: Derek Cianfrance
Executive Producer: Gregg Carlesimo, Frank Scherma
Producer: Barbara Benson
Editorial: Exile Editorial
Editor: Kirk Baxter
Assistant Editor: Zaldy Lopez
Executive Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
Producer: Remy Foxx
Audio: Another Country
Music: Taste It by Jake Bugg

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