This is a commercial ad of Michelin. This commercial was released in February 2017 in United States. Under the title of “Michelin: I need you”.
Michelin Commercial for Super Bowl 51, 2017, I Need You. Nothing matters more today than bringing people together. And Michelin gives you the safety and peace of mind to make that journey a rewarding one. When it matters most. #BeThereMoments
Your peace of mind is what drives us. And our dedication to safety is what lets you drive on; to be present for the ones that count, especially when they need you most. Here’s to resting easy and knowing you’ll always be there.
It was done by TBWA\Chiat\Day, New York advertising agency. And, the commercial by Production Company is RSA Films and is directed by Anna & Ewan.
♬There is a truth and it’s on our side
Dawn is coming
Open your eyes
I will stay with you tonight
Hold you close ’til the morning light♬
Can you come home?
Max is homesick.
When it matters most
A better way forward
In addition, the official Youtube channel of José González provides the official music video of this song “Stay Alive”.
Michelin: I need you (Super Bowl 2017)
Advertising Agency: TBWA\Chiat\Day, New York
Production Company: RSA Films
Producer: Julie Sawyer
Director of Photography: Ewan McNicol
Directors: Anna & Ewan
Music: Stay Alive by José González