Mercedes-Benz X-Class: Follow

This is a commercial ad of Mercedes-Benz X-Class. This commercial was released in November 2017 in Germany. Under the title of “Mercedes-Benz X-Class: Follow”.

Can you follow the new X-Class? Wherever the Mercedes-Benz X-Class appears – from the roughest desert to the most stylish urban setting – everyone becomes a follower. The new Mercedes-Benz X-Class. First of a new kind.

The Mercedes-Benz X-Class unites the typical traits of a pickup – robustness, functionality, strength and off-road capabilities – with the classical characteristics of a real Mercedes-Benz: design, comfort, driving dynamics and safety. The new X-Class will be available in three variants: the PURE basic variant for classic robust use, PROGRESSIVE for higher requirements in terms of quality feel and comfort, and POWER as the high-end variant for urban lifestyles.

It was done by Lukas Lindemann Rosinski GmbH, Hamburg advertising agency. And, the commercial by Production Company is Markenfilm Hamburg and is directed by Jan Wentz.

Text:
Firt of a new kind.
The new X-Class.
Mercedes-Benz

The commercial song is “Ordinary Tribe” by The Everlasters. For those of you who like this song “Ordinary Tribe”, you can download it from Amazon or iTunes.

Also, there is Behind the Scenes that contains fun behind stories recorded while producing the commercial ad of Mercedes-Benz X-Class.

Mercedes-Benz X-Class: Follow
Client: Mercedes-Benz
Geo: Germany
Released: November 2017
Advertising Agency: Lukas Lindemann Rosinski GmbH, Hamburg
Producer: Schouwit Berhe
Creative Director: Arno Lindemann
Production Company: Markenfilm Hamburg
Director: Jan Wentz
Producer: Nicolas Mirbach
Director of Photography: Ekkehart Pollack
Editor: Soren Gorth
VFX & Design: Infected Berlin
Producer: Sven Bensemann
Colour: The Mill
Colour Producer: Dan Kreeger
Colour Coordinator: Jomana Ayoub
Colourist: James Bamford
Colour Assist: Thomas Mangham, Brendan Buckingham
Music: Ordinary Tribe by The Everlasters

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