Mercedes-Benz GLE: In The Long Run

This is a commercial ad of Mercedes-Benz. This commercial was released in December 2018 in Germany. Under the title of “Mercedes-Benz: In The Long Run”.

True strength comes from within – an attitude that drives both the new Mercedes-Benz GLE (2018) and a strong woman. One of her biggest dreams: master a triathlon. And the GLE is her daily companion.

The new GLE has a wealth of innovations. The exterior design not only exudes presence and power, but also sets a new standard for aerodynamics in the SUV segment. The new 4MATIC ensures great agility on the road and superior performance off the beaten track. The new GLE. All kinds of strength. #allkindsofstrength

It was done by Antoni, Berlin advertising agency. And, the commercial by Production Company is Iconoclast Germany, Berlin and is directed by Niclas Larsson.

Lyrics:
In The Long Run

♬We can try and hide it
It’s all the same
I’ve been losing you
One day at a time
Bleeding, I’m bleeding
My cold little heart
Oh I, I can’t stand myself

And I know
In my heart, in this cold heart
I can live or I can die
I believe if I just try
You believe in you and I…♬

For all the niles that make you stroger.
The new GLE.
All kinds of srrength.
Mercedes-Benz

The commercial song is “Cold Little Heart” by Michael Kiwanuka. For those of you who like this song “Cold Little Heart”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Michael Kiwanuka provides the official music video of this song “Cold Little Heart”.

Mercedes-Benz GLE: In The Long Run
Client: Mercedes-Benz
Geo: Germany
Released: December 2018
Advertising Agency: Antoni, Berlin
Art director: Mathias Wilke
Writer: Matti Lietsch
Production Company: Iconoclast Germany, Berlin
Director: Niclas Larsson
Executive Producer: Jan Dressler
Producer: Björn Krüger
Director of Photography: inus Sandgren
Music Company: Interscrope, Polydor Ltd
Music Supervisor: Tracks & Fields
MUSIC: Cold Little Heart by Michael Kiwanuka

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