Marlies Dekkers: The Awakening

This is a commercial ad of Marlies Dekkers Lingerie. This commercial was released in November 2015 in Netherlands. Under the title of “Marlies Dekkers: The Awakening”.

When Jess, Sandrine and Marlies got together to work on feminism for the Marlies Dekkers brand manifesto, it stirred strange reactions from the guys: some men feared a new feminist wave; others glowed in perspective of an upcoming shoot of models in lingerie. It was neither here nor there.

Feminine Feminist reconciles the dreaded feminist word with the core femininity of women; and it comes to life in everything Marlies Dekkers does or says as a brand, starting with a manifesto film.

The awakening of a woman to the hardship of standing up for herself and to the beauty of believing in her talent, is beautifully captured by film director Daniel Nogueira.

It was done by Cloudfactory, Amsterdam advertising agency. And the commercial by Production Company is Brenninkmeijer & Isaacs and is directed by Daniel Nogueira.

Lyrics:
The Awakening
by
Marlies Dekkers
marlies | dekkers
marlies | feminist
feminine | feminist
dare to dream, dare to grow, dare to be

The commercial song is “Elevation” by Hildur Guðnadóttir. For those of you who like this song “Elevation”, you can download it from Amazon or iTunes.

Meanwhile, on Bandcamp you can listen to a whole record before buying anything, and you can temporarily download it for free.


Marlies Dekkers: The Awakening
Advertising Agency: Cloudfactory, Amsterdam
Production company: Brenninkmeijer & Isaacs
Director: Daniel Nogueira
Music: Elevation by Hildur Guðnadóttir

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