MaraNatha: Heartbreak

This is a commercial ad of MaraNatha. This commercial was released in September 2017 in United States. Under the title of “MaraNatha: Heartbreak”.

Hornet director Peter Sluszka helms “Too Good for Jelly” a fresh new campaign for MaraNatha, a producer of delicious and natural nut butters. In these hilarious spots, conceived by the NY based agency of Terri & Sandy, the focus is shifted from the product, and onto a heartbroken anti-hero, the loser in this battle of hearts, Jelly. This unconventional approach to the story is what first attracted Sluszka to the project, and is what makes the story so surprising and successful. With musical scores that include an awesomely fake 80’s ballad to a weepy piano track, these character driven films will pluck at all your emotions.

Created in stop motion, Jelly was first animated without a face; the animators were able to tell the story through body language and to convey the many moods and personality of a simple and humble piece of toast. Once the stories were laid out, Jelly’s face was added in 2D during the post-production phase. The 2D animation was graphic and expressive to keep the emotional feel of Jelly focused and dramatic. From tears to complete devastation, Jelly without nut butter is nothing.

Sluszka was thrilled with the opportunity to explore Jelly toast in a variety of scenarios from a lonely bar to a psychiatrist’s office, and especially walking solo in the rain. For the opening rain shots in “Heartbreak,” live action plates were combined with precisely composed and fabricated foreground set pieces. The exploration of the inner life of Jelly without peanut butter required digging deep and some serious soul searching…from tearful moments to angry frustration…the shared experience of heartbreak is deliciously explored in these sad tales of texts that never should have been sent, to late night contemplation of love lost. #TooGoodForJelly.

It was done by Terri & Sandy, New York advertising agency. And, the commercial by Production Company is Hornet and is directed by Peter Sluszka.

The commercial song is Original Music by We Are Walker. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

MaraNatha: Heartbreak
Client: MaraNatha
Geo: United States
Released: September 2017
Advertising Agency: Terri & Sandy, New York
Vice President of Marketing: Leah Dunmore
Senior Brand Manager: Naijia Huang
Marketing Brand Assistant: Taylor Clarkson
Creative Directors: JP Gomez, Sam Mazur
Art Directors: JP Gomez, Jaehyun Cho, Jeein Lee, Simin Lim
Copywriters: Sam Mazur, Mark Carlson
Executive Producer: Jenny Russo Novak
Director of Strategic Planning: Tracy Chapman
Strategic Planner: Molly Burns
Integrated Account Director: Hollie Doran
Account Supervisor: Alex Vetrano
Senior Account Executive: Emily McCormick
Production Company: Hornet
Director: Peter Sluszka
Executive Producer: Hana Shimizu
Head of Production: Sang Jin Bae
Development Producer: Kristin Labriola
Producer: Cathy Kwan
Production Manager: Claudia Gaspar
VFX Supervisor: Eric Lane
Editors: Anita Chao, Sam Stulin
Line Producer: Joel Kretschman
Director of Photography: Ivan Abel
Art Director: Tim McDonald
Stop Motion Animators: Matt Somma, Matt Christensen
Compositors: Eric Lane, Rachel Rardin, Cassandra Mendez
2D Animation & Design: Nivedita Sekar
Colorist: Shawn King
Sound Design / Mix: Beatstreet
Music: Original Music by We Are Walker

Leave a Reply