This is a commercial ad of Kia Niro. This commercial was released in February 2017 in United States. Under the title of “Kia Niro: Hero’s Journey”.
Watch Melissa McCarthy during the Big Game as she sets off on a mission to save the planet. Unfortunately, she finds out the hard way that it’s not easy to be an eco-warrior. Luckily, she drives the 2017 Kia Niro.
With over 40 MPG, it’s a smarter kind of crossover. Which means she can save the planet without hurting herself.
It was done by David&Goliath, El Segundo advertising agency. And, the commercial by Production Company is MJZ and is directed by Matthijs Van Heijningen.
♬I need a hero
I’m holding out for a hero ’til the end of the night
I need a hero
I’m holding out for a hero ’til the morning light
I need a hero
I need a hero♬
Protect the Whales
Save the Whales
Save The Trees
Save The Ice Caps
Save the Rhinos
43 MPG Combined
A Smarter Kind Of Crossover
In addition, the official Youtube channel of Bonnie Tyler provides the official music video of this song “Holding Out for a Hero”.
Kia Niro: Hero’s Journey Featuring Melissa McCarthy (Super Bowl 2017)
Advertising Agency: David&Goliath, El Segundo
Executive Broadcast Producer: Curt O’Brien
Sr. Broadcast Producer: Rob Sondik
Executive Creative Director: Gustavo Sarkis
Executive Creative Director/Writer: Ben Purcell
Creative Director: John O’Hea
Production Company: MJZ
Director: Matthijs Van Heijningen
Executive Producer: Eriks Krumins
Producer: Donald Taylor
Director of Photography: Joost Van Gelder, Neil Shapiro
Additional: President: David Zander
Actress: Melissa McCarthy
Music: Holding Out for a Hero by Bonnie Tyler