This is a commercial ad of KFC (Kentucky Fried Chicken). This commercial was released in July 2011 in South Africa. Under the title of “KFC: So good”.
To launch “So Good”, KFC’s new global pay-off line, we needed to create a thematic, highly emotive commercial that would resonate with people and provide a platform to build on for our future messaging. Working off the insight that our sense of smell is intimately connected to our memory, we teamed up with Bouffant’s Erik van Wyk to create a captivating, back to front love story.
It was done by Ogilvy, Johannesburg advertising agency. And, the commercial by Production Company is Bouffant and is directed by Erik Van Wyk.
It’s a little bit funny, this feeling inside
I’m not one of those who can easily hide
I don’t have much money, but boy if I did
I’d buy a big house where we both could live
And you can tell everybody this is your song
It may be quite simple, but now that it’s done
I hope you don’t mind, I hope you don’t mind that I put down in words
How wonderful life is now you’re in the world
KFC: So Good
Advertising Agency: Ogilvy, Johannesburg
Production Company: Bouffant
Director: Erik Van Wyk
Music: Your Song by Ellie Goulding