Kellogg’s Special K: Powering You

This is a commercial ad of Kellogg’s Special K. This commercial was released in December 2017 in United Kingdom. Under the title of “Kellogg’s Special K: Powering You”.

gency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives.

The campaign seeks to educate audiences about the positive impact that nutrients and ingredients in food can have on their day-to-day lives. It focuses specifically on the nutrients that are in Special K cereals and snacks and how these benefit the wellbeing of women and play a role in powering their lives, bodies and minds.

It was done by Leo Burnett, London advertising agency. And, the commercial by Production Company is Forever and is directed by Kinga Burza & Yann Secouet.


[social_warfare]
Kellogg’s Special K: Powering You
Client: Kellogg’s
Geo: United Kingdom
Released: December 2017
Advertising Agency: Leo Burnett, London
Chief Creative Officer: Chaka Sobhani
Creative Directors: Oliver Farrington, Neil Richardson
Creatives: Andrew Long, James Millers
Global Client Services Director: Chloe Belskaia
Board Account Director: Lindsey George
Senior Account Manager: Emma Greenaway
Account Executive: Amy Martin
Planning Director: Anna Coscia
Agency Producer: Emma Bewley
Agency Production Assistant: Alex Taylor
Agency Project Manager: Gaynor Goldring
Agency Art Buyer: Jo Hodge
Production Company: Forever
Directors: Kinga Burza @ Forever, Yann Secouet @ 76 Ltd
Production (Live Action): Forever
Production (Food): 76 Ltd
Executive Producer (Live Action): Sasha Nixon
Executive Producer (Food): Alex Katz
Producer (Live Action): Natalie Wetherell
Editor: Sacha Szwarc/ Speade
Post Production: MPC
TK: James Tillett, George Kyriacou
Flame: Marcus Moffatt
Sound Engineer: Martin Leitner/ Wave Studios
Head of Design: Phil Bosher
Typography and Design: James Wakefield, Javier Leal Olivas
DOP (Live Action): Mauro Chiarello
DOP (Food): Tony Brown
Media Planning / Buying: Carat
Music: Write My Story by Olly Anna (Amazon)

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