Kari Traa: Celebrate yourself

This is a commercial ad of Kari Traa. This commercial was released in August 2017 in Denmark. Under the title of “Kari Traa: Celebrate yourself”.

Welcome to the girls’ locker room. Let’s celebrate for a change.
Kari Traa – By girls. For girls. Exclusively #CelebrateYourself

It was done by Wibroe, Duckert & Partners, Copenhagen advertising agency. And, the commercial by Production Company is Bacon and is directed by Martin Werner.

Lyrics:
… …say
That behind every great man there had to be a great woman.
But in these times of change you know that it’s no longer true
So we’re comin’ out of the kitchen
‘Cause there’s something we forgot to say to you
We say:
Sisters are doin’ it for themselves
Standin’ on their own two feet an ringin’ on their own bells.
Sisters are doin’ it for themselves.
Now this is a song to celebrate
The conscious liberation of the female state.
Mothers
Daughters and their daughters
Too…

The commercial song is “Sisters Are Doin’ It For Themselves” by Eurythmics. For those of you who like this song “Sisters Are Doin’ It For Themselves”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Eurythmics provides the official music video of this song “Sisters Are Doin’ It For Themselves”.

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Kari Traa: Celebrate yourself
Client: Kari Traa
Geo: Denmark
Advertising Agency: Wibroe, Duckert & Partners, Copenhagen
Creative Directors: Rasmus Petersen, Lasse Bækbo Hinke
Client Service Director: Morten Sune Jonas
Production Company: Bacon
Director: Martin Werner
Director of Photography: Sebastian Makker Blenkov
Executive Producer: Mette Jermiin
Assistant Director: Emilie Thalund
Production Manager: Ditte Glass
Choreographer: Toniah Pedersen
Set Designer: Serban Porupca
Stylist: Pernille Holm
Editor: Mikkel E.G. Nielsen
Post Production: Bacon X
Colourist: Hannibal Lang
Sound Designer: Adrian Aurelius
Music: Sisters Are Doin’ It For Themselves by Eurythmics

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