Jordan: Why Not 0?

This is a commercial ad of Jordan. This commercial was released in June 2017 in United States. Under the title of “Jordan: Why Not 0?”. It was done by Wieden+Kennedy, New York advertising agency.

The math adds up. Russell Westbrook is the league’s 2017 Kia NBA MVP.

Lyrics:
Hmmm…MVP
Hey, what’s wrong?
This is a really hard decision
Ahhh, it’s not that hard
Here, let me show you
Listen!

You’re looking for an MVP and don’t know who to pick (pick it)
Listen to me kid, I’ll show you a trick
Just add all the box scores and the analytics
Multiply by the numbers and number statistics
It equals zero…the answer’s zero (That’s ridiculous!)
Exactly, now listen
3.3 net rating when he on the floor
Minus 8.9 when he not there any more
66 percent usage rating in the clutch
Dude, you need 3 players to equal that much

Two digits times three, that’s a triple double
Math is pretty hard, this is no trouble
All the stats, lead us to our hero
Add it up, and the answer’s always zero

Add his clutch net rating, plus 29
And it equals zero… (It does?) Every time!
He’s breaking records, he breaking ankles
Hitting buzzer beater shots from the crazy angles
His true shooting goes up in (crunch time)
Their defense just turned into a (punchline)
Let the records show, the record’s been ravaged
Count ’em up (42) hashtag savage

Two digits times three, that’s a triple double
Math is pretty hard, this is no trouble
All the stats, lead us to our hero
Add it up, and the answer’s always zero…

The commercial song is “Why Not Zero?” by Phonte. For those of you who like this song “Why Not Zero?”, you can download it from iTunes.

Jordan: Why Not 0?
Client: Jordan Brand
Geo: United States
Advertising Agency: Wieden+Kennedy, New York
Animation: Titmouse Inc.
Voice Over: Phonte (NBA MVP trophy)
Actors: Oklahoma City Thunder, Russell Westbrook
Music: Why Not Zero? by Phonte

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