John Lewis: Denim born of LA

This is a commercial ad of John Lewis. This commercial was released in Mar 2017 in United Kingdom. Under the title of “John Lewis: Denim born of LA”.

And/Or is a new brand available exclusively at John Lewis. The denim which forms the core of this brand is designed by LA duo Calvin Rucker for authentic cuts and heritage washes. Each pair is designed in LA and the denim is crafted and finished on California’s West Coast.

The collection also includes an edit of day-to-night heels, vintage-style jackets and easy blouses so you can style your denim up, down or however you please. It starts with denim… what you do next is up to you.

It was done by Adam & Eve/DDB, London advertising agency. And, the commercial by Production Company is Stink and is directed by Samy Mosher.

Lyrics:
And
Up
Or
Off
Or
Down
And
Here

♬Ooohe
Ooohe
Ooohe Makeba, Makeba ma qué bella,
Can I get a Oohe Makeba, makes my body dance for you
Ooohe Makeba, Makeba ma qué bella,
Can I get a Oohe Makeba, makes my body dance for you
Oohe Makeba makes me body dance for you♬

Or
There
Or
Rock
And
Roll
Or
And
These
Or
This
And
That
And
What
And/Or
Denim born of LA
Exclusively available at John Lewis

The commercial song is “Makeba” by Jain. For those of you who like this song “Makeba”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of “Jain“ provides the official music video of this song “Makeba”.

John Lewis: Denim born of LA
Client: John Lewis
Geo: United Kingdom
Advertising Agency: Adam & Eve/DDB, London
Chief creative officer: Richard Brim
Creative team: Selma Ahmed, Genevieve De Rohan Wilner
Chief executive officer: Tammy Einav
Business director: Caroline Grayson
Account managers: Nina Godinho, Tom Peters
Producers: Matt Craigie Atherton Amy Coomber
Assistant producer: Hayley Carter
Strategy: Martin Beverley
Production company: Stink
Director: Samy Mosher
Executive producer: Tor Fitzwilliams
Producer: Josh Barwick
Cinematographer: Jackson Hunt
Editing company: Final Cut
Editor: Daniel Sherwen
Post production: The Mill
Colourist: James Bamford
Producer: Alex Fitzgerald
Audio post production: Factory Studios
Audio engineer: Jack Hallett
Music supervision: Siren
Music supervisor: Sian Rogers
Music: Makeba by Jain

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