IOC: Become The Light

This is a commercial ad of IOC (International Olympic Committee). This commercial was released in November 2017 in United States. Under the title of “IOC (International Olympic Committee): Become The Light”.

PyeongChang 2018‘s vision for the 2018 Games is to offer the Olympic Movement and the world of winter sports New Horizons – a legacy of new growth and new potential never seen before. Its Winter Games plan is one of the most compact in Olympic history, it offers a unique stage on which the world’s best athletes can achieve superior performances.

With PyeongChang’s strategic position in Asia, and its access to a young and fast growing youth market, the 2018 Olympic Winter Games will no doubt expose new generations of potential athletes to the power of winter sport.

It was done by Publicis, New York advertising agency. And, the commercial by Production Company is Smuggler and is directed by Jaron Albertin.

Become The Light

Get involved at
in partnership with UNHCR
The UN Refugee agency

The commercial song is Original Music by Goldstein. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

IOC (International Olympic Committee): Become The Light
Client: IOC (International Olympic Committee)
Geo: United States
Released: November 2017
Advertising Agency: Publicis, New York
Producer: Colin Hickson
Production Assistant: Emma Havard Jones
Creative Director: Steve Paskin
Account Director: Jolyon Finch
Copywriter: Steve Moss
Production Company: Smuggler
Director: Jaron Albertin
Producer: Nick Fewtrell
Director of Photography: Tom Townend
Managing Director: Fergus Brown, Chris Barrett
Editorial: Trim
Editor: Dominic Leung
VFX Production
VFX Company: The Mill
Executive Producer: Misha Stanford-Harris
Senior Producer: Colin Oaten
Production Assistant: Rosalien van der Bom
Shoot Supervisor: Zoe Cosh
VFX Creative: The Mill
2D Lead Artist: Zoe Cosh
3D Lead Artist: Dan Moller
2D Artist: Leandro Vazquez, Jorg Schulz-Gerchow, Milo Paterson, Ahmed El-Azma, Carl Norton, Eileen Chan, Rafael Vormittag, Ben Turner, Olivia O’Neil, David Wishart, Adam Maynard, Richard Payne, Brad Wood
3D Artist: James Hansell, Finlay Crowther, Edward Hicks, Ivor Griffin, Vicky McIntyre, Patrick Keogh, Sergio Xisto, Joshua Barlow, Francesco Pelosi, Maria Carriedo, Marta Carbonell
Design: Jessica Tan, Marcus Chaloner
Music: Original Music by Goldstein

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