IKEA: The Blue Bag

This is a commercial ad of IKEA. This commercial was released in May 2017 in Sweden. Under the title of “IKEA: The Blue Bag”.

This simple plastic bag summarises everything we believe in: That design, function, and quality shouldn’t be just for a few.

It was done by Acne & Ikea Creative Hub advertising agency. And, this commercial was directed by Tompa & Rondo.

Lyrics:
Wow, look at that bag.
Might be the most hard-working bag in the world.
Every single day.
Why should function and quality be a privilege for a few if we can do something about it?
That question is behind everything we do.
So in a way, when you carry this blue bag around, you carry a lot of the stuff we believe in as well.

Everyday. It’s Our Job.
Ikea

The music and artist in this commercial wasn’t made public, so I can’t find out who they are. If you know the music title and artist, please leave a comment about their information.

IKEA: The Blue Bag
Client: IKEA
Geo: Sweden
Advertising Agency: Acne & Ikea Creative Hub
Creative Directors: Johan Holmgren, Morten Kjaer
Art Director: Tiago Pinho
Copywriter: David Aronson
Directors: Tompa & Rondo
Project Manager: Lovisa Friman Bendz
Executive Producers: Fredrik Skoglund
Producer: David Olsson
Producer: Tim Mardell
Managing Director: Ori Mace
Assignment Leader: Louice Alvarsson
Music: Original Music by Unknown artist

Leave a Reply