IKEA DRÄG – Pride 2018

This is a commercial ad of IKEA. This commercial was released in June 2018 in Canada. Under the title of “IKEA DRÄG – Pride 2018”.

To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and its beautiful possibilities. Because being yourself makes beautiful things happen.

It was done by Rethink Canada, Toronto advertising agency.

Text:
What
Happens
When
Drag
Queens
Design
And
Create
Stunning Outeits
Not
Just
Out of
Clothes
But
Out
Of
NÄckten
Shower
Curtain
Knappa
Pendant
Lamp
Knalla
Umbrella
This is
DrÄg

Osmorg
Shoehorn, Black

Klunka
Laundry bag, White

Lankmoj
Pen cup, White, Black & Gold

Be Unique
Be Yourself
Be Proud

IKEA
The Beautiful Possibilities.

The commercial song is Original Music by Unknown artist. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.



IKEA DRÄG – Pride 2018
Client: IKEA
Geo: Canada
Released: June 2018
Advertising Agency: Rethink Canada, Toronto
Music: Original Music by Unknown artist

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