Hennessy V.S: Major

This is a commercial ad of Hennessy V.S. This commercial was released in March 2018 in United States. Under the title of “Hennessy V.S: Major”.

At the turn of the 19th century, cycling was the world’s biggest sport, and Marshall ‘Major’ Taylor was its biggest superstar. He broke multiple world records, won championships and defeated competition all over the world. But he was still searching for something else: a true rival.

What’s your Wild Rabbit?

Hennessy V.S
Never stop. Never settle.
#MajorTaylor

It was done by Droga5, New York advertising agency. And the commercial by Production Company is Radical Media and is directed by Derek Cianfrance.

Text:
He won his firgt professional race in 1896.
By 1901, he was the world’s most famous athlete.

Marshall ‘Major’ Taylor
What’s your Wild Rabbit?

Never stop. Never settle.
Since 1765.

The commercial song is Original Music by composer Philip Kay (Woodwork Music). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.



Hennessy V.S: Major
Client: Hennessy
Geo: United States
Released: April 2018
Advertising Agency: Droga5, New York
Creative Chairman: David Droga
Creative Partner, ECD: Duncan Marshall
Chief Creative Officer: Ted Royer
Executive Creative Director: Alexander Nowak
Senior Copywriter: Phil Hadad
Senior Art Director: Marybeth Ledesma
Project Manager: Hillary Jordan
Group Account Director: Lindsay Cole
Account Director: Katie Lancaster
Account Manager: Jake Stopper
Associate Account Manager: Kevin Lee
Chief Creation Officer: Sally-Ann Dale
Co-Director’s, Film Production: Jesse Brihn, Bryan Litman
Production Company: Radical Media
Director: Derek Cianfrance
Executive Producer: Jim Bouvet
Producer: Tommy Turtle
East Coast Sales Representative: J. Patrick McElroy
Editorial: The Quarry
Editor: Paul Watts
VFX Production: The Mill
Actor: Marshall Taylor (American cyclist)
Music: Original Music by composer Philip Kay (Woodwork Music)

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