Google I/O 2017: The Story of An Idea

This is a commercial ad of Google I/O 2017. This commercial was released in June 2017 in United Kingdom. Under the title of “Google I/O 2017: The Story of An Idea”.

This is a story for anyone who has ever had an idea, big or small. What will your idea become?

This is the story of an idea, how it appears, how we try to shape it, how it evolves, changes and blossoms into something grand, with a fate of its own. This film was created for the opening of the annual Google I/O conference in may 2017.

The commercial by Production Company is Nexus Studios and is directed by Fx Goby.

Lyrics:
I hear you talking, alright, alright, alright
I hear you talking, alright, alright, alright

Oh, I’ve been thinking about my life
What’s been wrong and what’s been right
Some say that and some say this
Some say no and some say yes
Alright, alright, alright
Alright, alright, alright

I hear you talking, alright, alright, alright
I hear you talking, alright, alright, alright

Alright, alright, alright, alright, alright
Alright, alright, alright…

The commercial song is “Alright Alright Alright” by Mungo Jerry. For those of you who like this song “Alright Alright Alright”, you can download it from Amazon or iTunes.

Google I/O 2017: The Story of An Idea
Client: Google
Geo: United Kingdom
Director: Fx Goby
Creative Directors: Tom Manion & Jack Colley
Events & Experiences Lead: Amanda Matuk
Events & Experiences Producers: Megan Hardy & Karen Morris
Production Company: Nexus Studios
Executive Creative Director: Chris O’Reilly
Executive Producer: Luke Youngman
Producer: Fernanda Garcia Lopez
Production Managers: Rebecca Archer, Derek Walsh
Art Director: Bjorn-Erik Aschim
Design Team: James Castillo, Maxime Dupuy, Callum Strachan
Matte Painting: James Castillo, Maxime Dupuy, Mike Shorten
Storyboard: Gervais Merryweather
CG Supervisor: Michal Firkowski & Christian Johnson
3D Animation: Dominic Griffin, William Lorton, Thibaud Clergue, Fabrice Fiteni, Aziz Kocanaogullari, Inès Pagniez, Conor Ryan
Modelling: Amy Ash, Florent Rousseau, Fabien Glasse,
Rigging: Gaetan Borde, Ludovic Habas, Mark Tsang
Texturing: Eva de Prado, Clementine Frere
Compositing: Kenneth Hau (Lead), Marco Baratto, Valentin Panisset, Dalvir Matharu, Antoine Foulot, Raphael Theolade, Chieka Ononye
VFX: Hugh Johnson, Zoubein Rana, Eaton Crous,
Lighting and Rendering: Dorianne Fiblueil (Lead), Corentine Charron, Benoit Berthe, Carl Kenyon, Sophie Blayrat, Arkin Esref
Editorial: David Slade, James Alexander McCaughan
Render Wrangler: Pierre Clenet
2D Animation Production Company: Mighty Nice
ECD: Darren Price
Executive Producer: Jackie Archer
Producer: Tina Braham
Production Coordinator: Diana Angelius
Animators: Bonnie Taylor Forsyth, Richard Chhoa, Victoria Dinh, Tessa Eden, Duncan MacLaren
Sound Design & Mix: JM Finch @ Fonic
Voice Actors: Charlie Hayes, Jonathan Rhodes, Nigel Pilkington
Music: Alright Alright Alright by Mungo Jerry

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