Finish: I Love Doing Dishes

This is a commercial ad of Finish. This commercial was released in June 2017 in United Kingdom. Under the title of “Finish: I Love Doing Dishes”.

To recognise people’s hatred for washing up by hand, Wieden+Kennedy London created ironic musical I Love Doing Dishes! for Finish’s latest global advertising campaign.

The campaign is led by a 75” film, created in association with leading global dishwasher manufacturers, which will play out in a number of countries worldwide, including China, Brazil, South Africa and Turkey, where hand-washing is still the norm for the majority of people.

The multi-platform campaign holds a mirror up to the absurdity of washing dishes by hand, while the song lyrics, written by Wieden+Kennedy London, express the numerous niggles of this mundane and repetitive chore.

It was done by Wieden+Kennedy, London advertising agency. And, the commercial by Production Company is Friend and is directed by Ian Pons Jewell.

The commercial song is “I Love Doing Dishes” by Pippa Cleary. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Finish: I Love Doing Dishes
Client: Finish
Geo: United Kingdom
Advertising Agency: Wieden+Kennedy, London
Executive Creative Directors: Tony Davidson, Iain Tait
Creative Directors: Carlos Alija, Laura Sampedro
Senior Creatives: Bertie Scrase, Christen Brestrup
Agency Producer: James Laughton
Group Account Director: Nick Owen
Account Manager: Holly Baker-Cliff
Planner: Indiana Matine
Production Company: Friend
Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Producer: Rob Leonard
Executive Producer / MD: Luke Jacobs
Production Manager: Jess Wylie
Edit: Cut & Run / London
Editor: Ben Campbell
Edit Assistant: Joanna Lewandowska
Producer: Ruth Minkley
Post Production: Time Based Arts
VFX Supervisor: Stephen Grasso, James Allen
Colourist: Simone Grattarola
Producer: Chris Aliano
Sound Design: String & Tins
Engineer: Will Cohen
Producers: Sam Brock, Matej Oreskovic
Music Label / Publisher: Warner Music
Music Supervisor: Tristan Wilson
Composer: Pippa Cleary @ Wieden+Kennedy
Lyrics: Wieden+Kennedy
Orchestrator: Simon Nathan
Mix Engineer: Joe Davison
Music: I Love Doing Dishes by Pippa Cleary

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