FIA Foundation: Make it Home for Christmas

This is a commercial ad of FIA Foundation. This commercial was released in December 2017 in United Kingdom. Under the title of “FIA Foundation: Make it Home for Christmas”.

The FIA Foundation, AA Charitable Trust, M&C Saatchi and Mad Ruffian are raising awareness about the dangers of texting and driving with a hard-hitting Christmas campaign.

The sobering video, directed and produced by Mad Ruffian, is set to the 1943 hit ‘I’ll be home for Christmas’ by Bing Crosby. It shows a young girl texting her father while he’s driving home for Christmas.

More than 400 million miles will be driven on Friday 22 December as families travel home for Christmas, according to the AA Charitable Trust.

Half of young drivers (51%) can’t bring themselves to turn off their mobile phones before driving.

Too many lives are put at risk by the mundane task of texting at the wheel. We hope our film will encourage drivers to turn off their phones and stay safe. #home4christmas

It was done by M&C Saatchi London, London advertising agency. And, the commercial by Production Company is Mad Ruffian and is directed by Christopher Watson-Wood, Amanda Jones & Mad Ruffian.

Lyrics:
♬I’ll be home for Christmas;
You can plan on me.
Please have snow and mis-tle-toe
And presents on the tree.

I’ll be home for Christmas
If only in my dreams
I’ll be home for Christmas
If only in my dreams♬

Make it Home for Christmas
Don’t text and drive
AA Charitable Trust
FIA Foundation
#home4christmas

The commercial song is “I’ll be Home for Christmas” by Bing Crosby. For those of you who like this song “I’ll be Home for Christmas”, you can download it from Amazon or iTunes.

FIA Foundation: Make it Home for Christmas
Client: AA Charitable Trust / FIA Foundation
Geo: United Kingdom
Released: December 2017
Advertising Agency: M&C Saatchi London, London
Creative Directors: Matt Collier, Wayne Robinson
Production Company: Mad Ruffian
Directors: Christopher Watson-Wood, Amanda Jones / Mad Ruffian
Post-production: Ruffian Post
Head of VFX: Christopher Watson-Wood
Post Production Producer: Amanda Jones
Lead CG Artist (Houdini): Toby Williams-Ellis
Director of Photography: James Medcraft
Casting: Plaster Cast
Actors: Darcey Brown, Rob Mitchell-James
Music Clearance: Gillian Miller @ Music Business Affairs
Music: I’ll be Home for Christmas by Bing Crosby

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