E*TRADE: Don’t Get Mad

This is a commercial ad of E*TRADE. This commercial was released in June 2018 in United States. Under the title of “E*TRADE: Don’t Get Mad”.

E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.” Campaign by MullenLowe U.S.

It was done by MullenLowe, Boston advertising agency. And, the commercial by Production Company is Stink Films and is directed by Ivan Zacharias.
E*TRADE Don't Get Mad
♬If I were a rich man
Yubby dibby dibby dibby dibby dibby dibby dum
All day long I’d biddy biddy bum
If I were a wealthy man
I wouldn’t have to work hard
Yubby dibby dibby dibby dibby dibby dibby dum
If I were a biddy biddy rich idle deedle daidle daidle man
Lord who made the lion and the lamb
You decreed I should be what I am
Would it spoil some vast eternal plan
If I were a wealthy man♬

This is getting a little ridiculous
Welcome to E*Trade – Get Started
Don’t get mad
Get E-Trade

The commercial song is “If I Were a Rich Man” by Chaim Topol. For those of you who like this song “If I Were a Rich Man”, you can download it from Amazon or Itunes.

And this song “If I Were a Rich Man” was also used in the soundtrack of the American musical comedy-drama film “Fiddler on the Roof” that was released on November 3th 1971. Please check the soundtracks of the album “Fiddler on the Roof” in advance in Amazon or Itunes.

E*TRADE: Don’t Get Mad (2018 Clio Music Shortlisted)
Client: E*Trade
Geo: United States
Released: June 2018
Advertising Agency: MullenLowe, Boston
Managing Partner, Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Directors: Adam Calvert, Jeff Vermeersch
Video Content Director / Yeti Production: Emile Doucette
Associate Creative Directors: Ian Fairbrother, Chris Cavalieri
Global Chief Strategy Officer: James Fox
Deputy Head of Strategy: Elizabeth Paul
Executive Director of Integrated Production, United States: Lisa Setten
Executive Producer: Mary Robinson
Assistant Producer: Sarah Brennan-Athas
Director of Art Production: Tracy Maidment
Studio Director: Bob Hunter
Creative Director, Design: Sean O’Brien
Executive Producer, Curator of Art / Design: Shawn Smith
Production Company: Stink Films
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky
Music: If I Were a Rich Man by Chaim Topol

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