Erdem x H&M: The Secret Life of Flowers

This is a commercial ad of H&M. This commercial was released in October 2017 in United Kingdom. Under the title of “Erdem x H&M: The Secret Life of Flowers”.

The visionary film maker Baz Luhrmann has created a unique and spectacular cinematic short film exclusively for Erdem x H&M. “The Secret Life of Flowers” is set in a grand country mansion with a full cast of actors and models. The film will also debut an exclusive new track by Years & Years, “Hypnotised”. Treating the short film like a full movie in itself, it has all of the passion, drama and vivacity that has made Baz one of the world’s greatest living film makers.

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

Baz Luhrmann’s film for Erdem x H&M is set in a mysterious country mansion where it is “always spring”. The house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.

They are joined by acclaimed actress Harriet Walter, as well as super models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the Erdem x H&M collection to define the characters and propel the narrative, while the new track by Years & Years captures the mood of positivity, friendship and love.

Baz Luhrmann has created some of the best-loved films of our times. He has directed Moulin Rouge!, William Shakespeare’s Romeo + Juliet, The Great Gatsby and Strictly Ballroom, and most recently created the TV show The Get Down.

The Erdem x H&M collection will be available in selected H&M stores, as well as on hm.com, from November 2.

It was done by Bazmark Inq LLC advertising agency. And, the commercial by Production Company is Bazmark Inq LLC and is directed by Baz Luhrmann.

The commercial song is “Hypnotised” by Years & Years. However, this song “Hypnotised” has not yet been released. We will let you know as soon as it gets released.

Erdem x H&M: The Secret Life of Flowers
Client: H&M
Geo: United Kingdom
Released: October 2017
Advertising Agency: Bazmark Inq LLC
Production Company: Bazmark Inq LLC
Director / Key Creative: Baz Luhrmann
Producers: Baz Luhrmann, Catherine Martin, Catherine Knapman
Designer: Catherine Martin
VFX Art Director: Chris Tangney
Editor: Jonathan Redmond
Director of Photography: Peter Suschitzky
UK Co-production Company: Biscuit Filmworks
Managing Director: Rupert Reynolds-MacLean
Director of Photography: Peter Suschitzky
Producer: Kwok Yau
Line Producer: Davina Abrahams
1st Assistant Director: Sascha Marden
Location Manager: Kim Fenton
Art Director: David Lee
Stylist: Mattias Karlsson
Hair Designer: Lyndell Mansfield
Make-up Designer: Petros Petrohilos
Steadicam Operator: Matt Poynter
Camera Operator: Pete Batten
Gaffer: Reuben Garrett
Key Grip: Peter Olney
Sound Recordist: Quillon Larrett
Post Production & VFX: Absolute Post
Managing Director: Dan Bennett
Executive Producer: Kirsty Murray
VFX Supervisor / 2D Lead: Ben Robards
2D Artists: Carl Godwin-Alvarez, Simon Holden, Fasa Oyibo, Warren Gebhardt, Bernardo Varela, Chris Chitty, Zee Stoitchkov, Elliot Platt, Otis Guinesswalker, Arion Mehmeti
Colourist / Grade: Matt Turner
CG / 3D Lead: Huggy Stephens
CG Artists: James Coore, Matt Burn, Aaron Masih, Alessandro Caponetti, Sean Elliott, Dan Baiton.
Sound Editing & Mix: Postworks New York
Supervising Sound Designer: Ruy Garcia
Re-recording Mixer: Martin Czembor
​Music Music Arranger: Elliott Wheeler (Turning Studios)
Music Editor: Jamieson Shaw (Turning Studios)
Music Supervision: Earworm Music (Simon Astall & Ben Turner)
Composers: Michael Thomas Goldsworthy, Oliver Alexander Thornton, Resul Emre Turkmen, Mark Stuart Ralph
Producer: Mark Ralph
Music Published by: Universal Music Publishing AB, Sony/ATV
Music Publishing: Scandinavia KB
Music Master recording: Universal Music Operations Limited
Actors: Ruby Dagnall, Dame Harriet Walter, Hero Fiennes Tiffin, Tom Rhys Harris, Peter Burrows, Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Luca Lemaire, Neels Visser, Tony Ward
Filming Locations: The Grange, Grange Park, Northington, Hampshire SO24 9TG, UK
Music: Hypnotised by Years & Years

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